Aviva Rosenstein

AVIVA ROSENSTEIN participated in Yahoo!’s earliest experiments with Scrum in 2005 and has been a Lean UX evangelist ever since. Currently Aviva works in the fast paced world of Salesforce.com, where she helps teams integrate good design practice with Agile development processes. In the mid nineties, Dr. Rosenstein began researching interaction design and the uses and social psychology of the web while at the University of Texas in Austin. In 2000 she joined her first dotcom as a user researcher. Since then, Aviva has contributed design insights to the development of applications and media sites that millions of people use every day. Aviva will share her knowledge and techniques for incorporating user insights, usability, and great design into even the most aggressive web development timelines.