Kristina Halvorson
KRISTINA HALVORSON is the founder and president of Brain Traffic, a content strategy consultancy. She is the author of Content Strategy for the Web; the founder of Confab, The Content Strategy Conference; and the host of Content Talks, a weekly 5x5 podcast.
Kristina is widely recognized as the industry’s leading advocate for content strategy. Her article “The Discipline of Content Strategy” (December 2008) was one of the first internationally-published articles on the topic. In 2009, she curated the first Content Strategy Consortium (as part of the IA Summit). In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Today, her work continues to shape and drive the global content strategy conversation.
Kristina lives in St. Paul, Minnesota with her two children, whom she often quotes on Twitter (@halvorson).
Photo © copyright John Morrison. Used with permission.
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